As a consultancy firm working on behalf of a leading European group in the retail perfume and beauty products market, we are publishing this announcement of an acquisition opportunity.
Given the growth projections for this sector, the company management is currently pursuing a horizontal integration expansion plan. The aim is to acquire companies that would ensure a greater penetration and geographic coverage in individual domestic markets in Europe by increasing their number of retail locations.
To this end, the target company or group might fall into one of the following categories:
- direct competitor in terms of geographic distribution and competitive positioning;
- retail chains with similar competitive positioning but complementary geographic coverage;
- retail chains targeting the same geographic market but positioned in a different market sector in terms of price.
In order to evaluate these elements, we ask that interested parties looking for further details provide a detailed outline of their target market, geographic coverage and distribution channels.